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Tom Swift – Regional Sales Manager

United States of America- Middle States, South America, Canada

As the North and South America Sales Manager, Tom oversees Applied Spectra’s sales in South and Central America and Mexico as well as heading up the company’s direct sale of instruments in Colorado, Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Montana, Nebraska, New Mexico, North Dakota, Ohio,  Pennsylvania, South Dakota, Tennessee, West Virginia, Wisconsin, Wyoming and Canada.

Tom has over 20 years of sales and product specialist experience in the analytical instrumentation industry.  He received his B.S. degree from the University of Washington in Chemistry.  Tom has helped develop many advanced auto sampling technologies used today, and is very knowledgeable in atomic spectroscopy instrumentation.


  • +1 510.850.4657
Tom Swift

Tom Swift
Regional Sales Manager

Mike Colucci, Ph.D. –  Sales Director

United States of America – Mid and East Costal States

As a Sales Director, Mike oversees Applied Spectra’s sales in Mid and East costal states of United States of America, and Russia. As well as heading up the company’s direct sale of instruments in Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Louisiana, Maine, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Oklahoma, Rhode Island, South Carolina, Texas, Vermont, and Virginia.

Mike brings an impressive 20 years of sales experience in the analytical instrumentation industry. He received his B.A. and M.S. degrees in the Geological Sciences from Rutgers University, New Brunswick, N.J., and a Ph.D in the same field from Southern Methodist University in Dallas, TX. He has published in several scientific journals including the Journal of Petrology and Geology.


  • +1 303.909.1967
Dr. Mike Colucci

Mike Colucci, Ph.D
Sales Director

Zhenhuan Chi,  Ph.D – Sales Director

West/Southwest United States, China, Taiwan, Hong King

Zhenhuan Chi, Ph.D will oversee direct sales of LIBS and laser ablation products throughout China, Taiwan, and Hong Kong, as well as the following U.S states: California, Oregon, Washington, Hawaii, Alaska, Arizona, Nevada, Utah and Idaho. Dr. Chi’s extensive research experience in material analysis, instrument development, and environmental analysis using spectroscopic methods provides the technical background necessary to drive sales, as well as identify new Asian markets.

Zhenhuan did pioneering work on the quantitative analysis of protein secondary structures with Raman spectroscopy and chemometrics and has over twenty publications in journals, including the Journal of Physical Chemistry, Journal of the American Chemical Society, and Biochemistry. Formerly a Research Associate at the Oak Ridge National Lab, he holds a B.Sc. degree from Peking University and Ph.D. degree from the University of Pittsburgh, both in Chemistry.


  • +1 408.506.0681
  • +1 510.657.7679 x122
Dr. Zhenhuan Chi

Zhenhuan Chi, Ph.D
Sales Director

CR Cho – General Manager, Applied Spectra Korea

South Korea

Mr. Cho brings nearly two decades of experience in sales, business development, and applications to the atomic spectroscopy business with his previous career positions as product specialist, application manager, and sales director at major atomic spectroscopy instrumentation companies such as Varian, Bruker and Analytik Jena. He holds a B.S degree and MBA degree from Sung Kyun Kwan University in South Korea.


  • +82 10 2795 5090
CR Cho

CR Cho
General Manager, Applied Spectra Korea

Jong Yoo, Ph.D. – President and CEO

Europe, Australia, and Japan

Jong Yoo, Ph.D, President and CEO, oversees Applied Spectra’s Asian distributors, as well as directs sales of instruments from Europe, Australia, and Japan.

Jong worked as a Senior Process Engineer for Applied Materials in Santa Clara, CA and also served as a Visiting Scientist at Lawrence Berkeley National Laboratory. He has over 35 technical publications in journals including the Journal of Applied Physics, Applied Physics Letters, and Analytical Chemistry. He also currently holds four patents. Jong received his B.S. and Ph.D. from the University of California at Berkeley and his M.S. from Stanford University, all in Mechanical Engineering.


  • +1 510.657.7679 x112
Jong Yoo, Ph.D

Jong Yoo, Ph.D
President and CEO

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